Vermont is one of a kind!
Seek a fun diversion. Take an in-depth tour infused with the flavor of the Green Mountain State. Engage in high-flying adventures. Explore the natural world. Take a walk through the past. Enjoy Vermont’s carefully fashioned artisan products. Over 70 destinations meet standards rooted in quality, education, and fun! Great shopping experiences and tasty treats abound at our friendly attractions. Vermont’s attractions are one of a kind. To learn more about VAA is to learn more about Vermont itself. Most of our member attractions are open year-round. From highways to byways, you’ll take in farms, forests, iconic covered bridges, mountain lakes, and communities painted with local color and eclectic culture. When you’re done exploring, you will find yourself planning your next trip!
The Vermont Attractions Association (VAA) was founded in 1957. We represent Vermont’s finest family destinations. We focus on education as a component of the visitor experience. VAA members meet high standards while offering unusual experiences. Members represent agricultural tourism, art, excursions, galleries, guided tours, history, museums, recreation, shopping, and specialty foods.
The VAA annually publishes one million copies of the Official Vermont Road Map and Guide to Vermont Attractions. We send the guide to visitors from around the globe who inquire about Vermont Attractions. We also distribute the guide in our Vermont visitor markets. The VAA manages the website, www.vtattractions.org which serves as a valuable tool for visitors to learn more about VAA. In addition, each VAA member actively promotes other member attractions. They work together in a comprehensive distribution program. Members encourage visitors to spend additional time enjoying other VAA member attractions.
The Vermont Chamber of Commerce manages the VAA. Karen Ballard serves as VAA President. Karen is also the Program Manager for the Vermont Chamber’s Vermont Tourism Network that promotes group travel to Vermont.
Join VAA (For Vermont Attractions only)
The Association defines an attraction as, “An operation that presents to the public some aspect or feature of interest in its category. They provide visitors with an educational and pleasurable experience aside from one that is solely commercial.” A member must also meet the established standards of the Association. Particular emphasis is placed on the following:
(a) Fully operational. Prepared to handle the volume of visitors that membership in the Association might generate. Be professional and courteous.
(b) Offer an educational experience suitable for the entire family.
(c) Provide clean and adequate public restrooms.
(d) Consistently maintain the property both inside and outside.
(e) Easily accessible; safety must not be an issue in reaching or visiting the site.
(f) Participate in the member-to-member VAA brochure distribution program. VAA brochure rack must be in your location. Provide adequate brochures/rack cards on a yearly or seasonal basis for member-to-member distribution.
A major goal of the Association is to establish, develop, and promote high standards for tourism in Vermont. It is essential that quality and performance is of the highest order.
What members say about VAA (how membership benefits their Attraction):
The year we joined Vermont Attractions our sales increased 40% during that summer and fall. Folks signed up for our mailing list and we listed “How did you hear about our farm?” I would estimate that about half the people checked ‘Vermont Attractions map’ in the summer and 40% during the fall. We found visitors planning longer trips used sources before a trip more like AAA and the State of Vermont Travel Information. Our weekend travelers seemed to decide what to do once they reached the state. We are 3 miles off RT 4 so nobody just drives by and stops. I would also like to say that the membership committee was very helpful when we first applied to VAA- making suggestions of other activities and signage we could do to make the farm more educational.
– Betsy Luce, Sugarbush Farm
Vermont Attractions helps our business daily by directing customers to our location from all over the state. Although we are not located on a well-traveled corridor, we get the majority of our visitors from those who see our rack card or see us on the map.
– Mark Simakaski, Artesano
This was ClearLake’s first year in the VAA program and I wanted you to know it exceeded my expectations in its ability to bring quality people to my showroom. There have been plenty of “just lookers” but I have had some very large contracts due to the VAA. Thank you and keep up the good work.
– Brent Karner, Owner/Master Craftsman, ClearLake Furniture
All applications are subject to acceptance by majority vote of the Association Board of Directors.
For more information on VAA or for an application, please call 802-229-4581, or email us at [email protected].