About Vermont Attractions Association

Founded in 1957, Vermont Attractions Association (VAA) is the statewide trade association for attractions. Our mission is to support and strengthen Vermont attractions by leveraging the collective voice of attractions to enhance the Vermont tourism economy. VAA represents Vermont’s finest destinations, offering unique and educational experiences.

Learn More About VAA Membership

Joining VAA is an investment in your attraction’s success. As a VAA member, you will have access to exclusive benefits that increase visibility, networking opportunities, and educational resources.

Learn more about membership.

What members say about VAA

"The year we joined Vermont Attractions our sales increased 40% during that summer and fall. Folks signed up for our mailing list and we listed “How did you hear about our farm?” I would estimate that about half the people checked 'Vermont Attractions map' in the summer and 40% during the fall. We found visitors planning longer trips used sources before a trip more like AAA and the State of Vermont Travel Information. Our weekend travelers seemed to decide what to do once they reached the state. We are 3 miles off RT 4 so nobody just drives by and stops. I would also like to say that the membership committee was very helpful when we first applied to VAA- making suggestions of other activities and signage we could do to make the farm more educational."

- Betsy Luce, Sugarbush Farm

This was ClearLake's first year in the VAA program and I wanted you to know it exceeded my expectations in its ability to bring quality people to my showroom. There have been plenty of "just lookers" but I have had some very large contracts due to the VAA. Thank you and keep up the good work.”

- Brent Karner, Owner/Master Craftsman, ClearLake Furniture